BC's salmon numbers are lower than ever. That's bad news for everyone in the province because of the ecosystem and stuff. Trouble is, people don't really pay all that much attention to fish. So, we did the obvious thing and helped the Pacific Salmon Foundation hire BC's biggest (and most loveable) salmon expert as their new ambassador.
The Interview – :30
Strengths & Weaknesses – :15
Raising Funds – :06
A PSA from PSF – Radio